Manage your field sales in one platform

Drive more sales and more revenue
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Smarter Field Execution and Customer Loyalty Across Retail & On-Trade

One connected system for strategy, action, and shelf performance.
Platform Powered. Field Enhanced.
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The challenge

Disconnected tools and siloed data slow down teams, delay campaigns, and weaken in-store execution.
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Our solution

Field Flower connects planning, activation, and retail engagement in one streamlined platform — so teams move faster, align better, and perform stronger where it counts: at the shelf.

Three Powerful Modules. One Unified Platform.

Field Flower replaces fragmented tools with one connected system that powers your entire commercial engine— planning, execution, and store partnerships.

What You Get with Field Flower

From strategy to shelf, Field Flower scales with your team and integrates into your digital ecosystem
— with the flexibility to fit your business.

Modular features, tailored workflows - Field Flower grows with your business

  • Modular setup tailored to your workflows
  • Activate only the features you need
  • Scales with any team, region, or use case

Scale your team, not your costs - pay just for active users and features

  • Only pay for active users and selected features
  • Transparent, value-based pricing with no hidden fees
  • Scale up or down as your needs evolve

Works where you need it - standalone or integrated into your business stack

  • Works as a standalone system or integrates into your stack
  • Connect to ERP, CRM, BI tools and more through custom-built integrations
  • Integration setup is scoped and delivered during onboarding

Enterprise-Ready mobile platform: Trusted, secure, and built for complexity

  • Mobile-first, field-proven UX
trusted by top brands
  • Role-based access and full compliance with security protocols

  • Successfully deployed in complex, multi-market environments

Tangible Results Across the Business

Field Flower delivers measurable value — from strategic KPIs to in-store performance.

For the Business:
Unify Strategy & Execution

Align operations and teams to drive consistent results.
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  • Cut tool overlap and reporting errors by up to 40%
  • Improve collaboration and decision speed by 30%
  • Lower IT overhead with a single secure platform
  • Boost execution consistency across regions by 25%

For Head Office:
Boost Planning & Visibility

Accelerate execution and gain full control of commercial performance.
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  • Launch campaigns 2x faster with fewer manual steps
  • Align sales, trade, and marketing on shared KPIs — +20% faster go-to-market
  • Achieve full execution visibility across field and in-store actions
  • Reduce blind spots in campaign performance by 40%

For Field Teams:
Empower Smarter Daily Work

Make every visit more efficient, compliant, and productive.
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  • Increase visit efficiency by +25% with optimized routing
  • Save reps 30 minutes/day using mobile-first workflows
  • Ensure >90% task compliance and accurate incentive tracking
  • Boost rep satisfaction and productivity by 15–20%

For Retailers:
Engage & Grow Partner Channels

Equip stores with digital tools to boost loyalty and sell-through.
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  • Increase loyalty and education engagement by 3×
  • Drive campaign participation up by +35%
  • Enable 100% digital order and data flow
  • Lift in-store sales performance by +18% on average
Already Powering Leading Brands
173
Active
Field Reps
29403
Retail Locations
Covered
1243
Store Visits
(Daily)
326
Field Orders
(Daily)
Backed by 10+ years of field-tested innovation

Built for Execution-First Brands
in Retail & On-Trade Channels

Whether you're selling into local shops or global chains, Field Flower adapts to the channel and scale.

Industries We Serve

Beverages & Breweries
Beverages & Breweries
Beauty & Personal Care
Pharmacies & Specialty Stores
Lifestyle & Consumer Goods
Health & Wellness
Electronics

Channels You Sell Through

HoReCa / On-Trade
Chains & Franchises
Pharmacies & Specialty Stores
Independent Retailers

Why Field Flower?

Field Flower is not just another CRM. Where most CRMs stop at reporting, Field Flower starts with action
— built to turn strategy into shelf results.

Execution-First by Design

Unlike generic CRMs or ERP add-ons, Field Flower is purpose-built for execution in FMCG, HoReCa, and specialty retail. It drives action at the shelf and adapts to the real-world complexity of field operations.
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Mobile-First. Field-Proven.

Designed for reps in motion — not office-bound dashboards — the platform delivers fast, reliable workflows, proven across markets and roles in live daily use.
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Flexible setup. Tailored intergration.

Field Flower adapts to your workflows and connects with your stack through scoped, custom-built integrations during onboarding — not limited plug-and-play shortcuts.

Let’s Make Execution Smarter

Book a 20-minute walkthrough to see how Field Flower accelerates campaigns, improves rep workflows, and strengthens store engagement.
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David Fardan Nodal
Head of Product
david.nodal@fieldflower.io