Features

Field Flower is not just another CRM. Where most CRMs stop at reporting, Field Flower starts with action.
We support every role in the organization - see highlighted features for your role below:
Features

Sales Cycle planning highlights

Empower your team to close more deals
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Field Team Overview

The Capacity Planner provides real-time insights into resource allocation, ensuring each schedule align with campaign targets and territory needs.
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Clear Targets,Focused Outcomes

Set specific targets for each rep across various metrics and incorporate an incentive scheme to motivate and enhance productivity.
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All-in-OneCampaign Planning

A comprehensive tool to create and manage campaigns, consisting of promotions, surveys, and touchpoints.
Features

Field planning highlights

Say goodbye to time wasted on updating spreadsheets. Field Flower streamlines sales processes, helping you effortlessly reach your sales targets.
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Detailed Dashboard

Dashboard information tiles are showing infomation like cash holding, last reconciliation, sales and visit data, discount budget usage pr category
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Performance Insights

The Targets & Performance feature displays key metrics like target completion, brand coverage, and distribution, helping field reps stay on track and meet objectives.
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Daily Visit Plan

Plan, prioritize, and optimize your store visits with a calendar-based call schedule and dynamic route overview. Track scheduled vs. performed visits, access outlet details, and calculate the most efficient path to boost productivity in the field.
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Perfect Store

Track and drive in-store execution against brand standards with a compliance scoring system based on assortment, POSM, and unitary displays..
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Targeted Field Planning

The Field Guide provides reps with a prioritized list of outlets, organized based on factors like sales volumes and store attributes.
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Store Visit Scheduling

The Call Scheduling feature provides a calendar view and essential store information, enabling reps to prioritize visits, maintain optimal frequency, and achieve better coverage.
Features

Field Execution highlights

Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users. Fieldflower has over 80+ smart features - here are some highlights:
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In-Field Order Management

Create templates, manage orders, returns, and inventory directly from the field with seamless ERP integration. The Retailers ROI  can to calculate based on buying and selling prices.
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Integrated Contract Execution

Easily review and submit contracts for approval from the app. Automated workflows streamline the process, and reps can initiate merchandising setup as part of contract execution.
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Visit Task Management

Task list for each store visit, including mandatory and optional activities. View store details, notes, and order history to execute tasks like audits, competitor intelligence, and touchpoint management.
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Optimize Shelves / planograms

The Planogram Builder is a powerful tool to streamline merchandising and enhance execution efficiency during every store visit.
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In-StoreStock Audit

Reps can identify out-of-stock items, view distribution metrics, and generate compliance reports, with options for manual entry or image recognition.
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Merchandise Management

Manage and audit trade merchandise touch points, including permanent fixtures like backwalls, gantries, and fridges, as well as temporary assets such as posters, POSM, and stickers.
Features

Retailer portal highlights

Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users. Fieldflower has over 60+ smart features - here are some highlights:
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Retailer Webshop

A self-service webshop tailored for each store or channel, giving retailers instant access to products, offers, and promotions. Campaigns and discounts are customized to ensure relevance, driving both convenience and sales growth.
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Education & Training

Retailers can easily upskill through interactive quizzes and on-demand educational videos. This ensures compliance with brand guidelines, deepens product knowledge, and rewards engagement with loyalty points.
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Loyalty Programme

Retailers gain visibility into their achievements, incentives, and rewards. Loyalty points earned through training and engagement can be seamlessly converted into discounts within the webshop, reinforcing a cycle of learning, loyalty, and sales.

Features

Operational highlights

Elevate your team's performance and stay updated on your sales in real-time.
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Instant Business Overview

The backoffice users can monitor open tickets, completed orders, and cash holdings at a glance. Visualized trends and reports offer insights into sales growth and operational efficiency.
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Data-Driven Field Management

Managers can track individual and team performance, review territory coverage, and assess progress towards targets, enabling data-driven decisions to optimize field effectiveness.
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Data and Reports

Access detailed reports to analyze all collected data, including transactions, tasks, merchandising, compliance, contracts, inventory, and cash.

Let’s Make Execution Smarter

Book a 20-minute walkthrough to see how Field Flower accelerates campaigns, improves rep workflows, and strengthens store engagement.
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David Fardan Nodal
Head of Product
david.nodal@fieldflower.io